RevPAR, ADR and Occupancy: The 3 Hotel Metrics Explained

RevPAR is room revenue divided by all available rooms; ADR is revenue divided by the rooms you actually sold; occupancy is rooms sold divided by rooms available. A 10-room hotel with R$ 63,000 in monthly revenue and 210 room nights sold has a RevPAR of R$ 210, an ADR of R$ 300 and 70% occupancy. Look at RevPAR first, and see how to lift all three without cutting your rate.

By Equipe ViaHotelMay 12, 2026updated on July 31, 20262 min read

métricasRevPARgestão

What is RevPAR (and why is it the metric that matters most)?

RevPAR (revenue per available room) is room revenue divided by all available rooms — sold or not. It merges price and occupancy into a single number. Formula: RevPAR = room revenue ÷ (rooms × days) or ADR × occupancy.

Example: a 10-room guesthouse, 30 days, revenue of R$ 63,000 (Brazilian reais) → RevPAR = 63,000 ÷ 300 = R$ 210.

What is ADR (average daily rate)?

ADR (average daily rate) is revenue divided by the rooms sold. In the example: if 210 room nights were sold, ADR = 63,000 ÷ 210 = R$ 300.

What is occupancy rate?

Rooms sold ÷ rooms available. In the example: 210 ÷ 300 = 70%.

Which one should you look at first?

RevPAR — because high occupancy at a low nightly rate (or the opposite) can produce the same result, and RevPAR is what reveals it. Brazil's hotel industry closed 2025 with occupancy +2.1%, average daily rate +10.5% and RevPAR +12.8%, according to FOHB via PanRotas — in other words, the sector grew more on price than on volume.

How to improve all three without cutting your rate

Communication that protects your rating: answering well translates into up to 12% higher RevPAR (TrustYou, 25,000 hotels).
Extra revenue per guest: late checkout, tours and services sold through the in-room QR code lift revenue without touching the nightly rate.
Direct booking: every percentage point kept out of the OTA's 15–18% commission goes straight to net RevPAR (the math here).

The owner's mental spreadsheet

RevPAR down, ADR flat → an occupancy problem (demand/channel).
RevPAR down, occupancy flat → a pricing problem (mix/season).
Both down → revisit pricing and distribution in the same week.

A high rating sustains a high nightly rate: 24/7 AI guest service for R$ 29/month (≈US$6). Start free.